Texas Longhorns x Southwest Airlines - Interactive Fan Experience

Agency: 206Agency

Virtual Reality Production, Editor, Developer

Together with Southwest Airlines, the University of Texas, and 206Agency -- I created an interactive VR experience in Unity that invited users to explore their hometown stadium through gamification and interactive design.

Stationed at Texas Memorial Stadium during every home game, INGENIOUS produced all VR content and consulted on activation design, customer throughput, and overall logistics to ensure the activation could run at a constant rate for the entirety of the game.