Southwest Airlines Food Tour

Agency: AMP Agency

Lead Producer

I worked with AMP Agency to help produce Southwest's largest stunt ever: breakfast in San Diego, lunch in San Jose, and dinner in Burbank -- all in one day. We were also tasked with strategizing a buzzworthy campaign that could live on as a commercial for statewide digital distribution.

We coordinated 4 different camera crews, 3 restaurants, 3 bus services, 2 hotels, 3 production teams and and one airline for a single day that was scheduled to pinpoint accuracy. Traveling with us was Corbin Bleu as our celebrity host, city-specific Instagram influencers, and contest winners.

Each participant also won a premium swag kit, custom built to fit within their new AWAY suitcase -- which included an iPad, Apple Watch, custom notebook and water bottle, and a photo of the traveling crew to remember the day by with a personalized note.

The result was an unforgettable day for the contest winners and Southwest's most successful social campaign of the year.