Calvin Klein: NYC Market ft. A$AP Rocky

Agency: Giant Spoon

Junior Producer

Calvin Klein x Amazon Fashion NYC Market brought to life the Calvin Klein Jeans fall ad campaign through interactive stalls that integrated product and technology. Visitors could play games with a chance to win exclusive Amazon and CK prizes. The experience also included a jeans shop, a Amazon Alexa Jukebox Lounge, a popcorn stall photo experience, and a recreation of CK's "Together in Denim" billboard.

The experience also featured a surprise concert by A$AP Rocky.

Press

COMPLEX: ASAP Rocky Delivers Surprise Performance at Calvin Klein x Amazon Fashion Event

The Cut: Calvin Klein and Amazon Fashion’s Immersive NYC Experience

WWD: Calvin Klein Joins Forces With Amazon Fashion for Immersive Activation in New York